"> Trusted Advisor Program - Tim Shepelak

Trusted Advisor Program

Over time, as differentiation based on products or “service” becomes increasingly difficult, being seen as a “Trusted Advisor” by your customers/clients is a compelling way to differentiate your company from your competition.

IMG_9290 • Product differentiation requires continual, significant investment.

 • “Service” differentiation claims are met with a skeptical eye and often fail to truly distinguish your company, as great service is already expected, and your competitors are also making this claim.

While the perception of truly being a Trusted Advisor is a differentiator, the additional benefits of attaining that perception by your customers provides a number of sustainable benefits:

• Competitive Advantage
• Client Retention
• Higher Margins
• Increased Growth
• Improved Company Culture
• Higher Business Value

The reason these benefits are experienced by a “Trusted Advisor” company is that the perception by your clients will be the result of experiencing specific “Trusted Advisor” behaviors, every day, by the people within your company.  This includes those that directly interface with the customer, as well as employees that support those that deal directly with the customer.

To reach Trusted Advisor status, specific behavioral patterns must be consistently displayed, and ingrained in your company culture, to provide the expert, innovative solutions and collaborative experience your clients crave and deserve.  Beyond technical competence, Trusted Advisor behaviors create the kind of customer experience that is irreplaceable, tangible, and profitable – a sustainable competitive advantage.

The Growth Coach’s Trusted Advisor Program will instill these behaviors into your team’s behavior patterns by helping your team to discover the specific behaviors expected, ingrain them into their everyday roles and your culture, and build the skills to carry them out.  Your team will apply these enhanced behaviors to internal customers as well, further contributing to your external customers’ experience and building your internal culture to a more beneficial place.

This year-long, quarterly coaching program, designed for your employees that routinely interface with your customers, directly or indirectly, is interactive and application-oriented, building the skills and behavior patterns necessary for your team to reach a differentiating Trusted Advisor relationship level with your clients.

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Is your team ready to step up to the next level of truly being seen as Trusted Advisors? ⇒


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Tim Shepelak is a sixteen-year veteran executive coach. He leverages his CEO experience and proprietary intellectual property to provide his clients with a superior ROI and risk reduction.


I can’t believe the progress I have made as a CEO, which has contributed to a dramatic improvement in our profits and cash flow. We are definitely past the plateau we were on two years ago when we started working with you, and our company is now more valuable. Personally, I have freed up time to spend with my family, to everyone’s benefit. Tim Niehaus, Owner, The Miami Corporation

Cincinnati, OH


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